Why Is UX Brand?

In the realm of modern business, the concept of “UX is Brand” has become increasingly pivotal. This phrase encapsulates the idea that the user experience (UX) a company provides is not just a component of its brand identity but is the embodiment of it. In this context, the significance of synchronic unitive ideation and vision becomes apparent, both for clients and enterprise teams.

Synchronic unitive ideation refers to the process of ideating or brainstorming in a manner that is aligned and harmonious across all aspects of a company’s operations. It ensures that all team members, regardless of their department or role, share a common understanding and approach towards the company’s objectives and user experience goals. This unified approach is crucial because it ensures consistency in the UX, which is a key driver of customer satisfaction and loyalty. A study by Forrester Research found that a well-designed user interface could raise a website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%【1】.

For clients, synchronic unitive ideation ensures that the product or service they interact with is cohesive and seamless. This consistency in experience is what builds a brand’s reputation in the market. A report by McKinsey & Company highlighted that companies with a strong design focus outperformed industry-benchmark growth by as much as two to one【2】.

For enterprise teams, this unified vision is equally important. It promotes a collaborative culture where cross-functional teams work towards a shared goal. This collaboration not only enhances the product development process but also fosters innovation. A study by the Design Management Institute revealed that design-led companies have maintained a significant stock market advantage, outperforming the S&P by 228% over ten years【3】.

In conclusion, “UX is Brand” is not just a catchphrase but a fundamental business strategy. Synchronic unitive ideation and vision are essential for creating a consistent and compelling user experience that resonates with customers and drives business success. This approach not only benefits clients through a seamless experience but also empowers teams to collaborate effectively, fostering innovation and ensuring a competitive edge in the market.

—
[1] “The Six Steps For Justifying Better UX,” Forrester Research.
[2] “The Business Value of Design,” McKinsey & Company.
[3] “Design Value Index Exemplars Outperform the S&P 500 Index (Again) and a New Crop of Design Leaders Emerge,” Design Management Institute.